To choose a handcrafted and custom-made product means to choose yourself. Buying a unique piece instead of mass production, customization instead of standardization, means revaluing craftsmanship, leading thus to a more sustainable development.
Nowadays consumerism and modern society lead the user to buy more and more products, to not let that offer slip away, to buy that shoes even if he already has five others in the basement. Quantity over quality is the consumer trend today. A tendency that has favored, day after day, the big mass production giants, able to serve more and more consumers, at more and more competitive prices thanks to economies of scale.
This trend for our planet is completely unsustainable.
At Traam our business model is aimed at a sustainable development based on craftsmanship & quality over quantity. To mass production we choose artisanship, a working activity less and less present in our society, but certainly the most sustainable. By producing unique & durable products with high quality value, we believe in the revaluation of this working activity.
Ski different , ski unique, & ski handcrafted.